Personal Branding Interview Jim Petrus - Personal Branding Blog - Stand Out In Your Career

Personal Branding Interview Jim Petrus - Personal Branding Blog - Stand Out In Your Career Today, I spoke to Jim Petrus, who is the chief operating officer for Trump International Hotels Management LLC, the operating arm of Trump ® Hotel Collection. Recently, Jim and his team have created the Trump Hotel Collections social media presence, including Twitter and Facebook accounts. In this interview, Jim explains why and how they are using these tools to connect with guests, and more. Why is the Trump Hotel Collection getting involved in Facebook now? Why not other social networks? We initially launched Twitter accounts for our properties as a way to connect directly with our guests past, current and future. With our new Facebook page, we have greater control over the look and feel than Twitter does and it gives us the ability to aggregate corporate news, promotions, photos, etc and converse directly with our guests. We can also target a more specific audience of travelers and are already seeing ROI because of our booking widget which allows visitors to book reservations at each of the hotels directly from the page. Playing off its address, Trump SoHo New York launched its Facebook with a 24.6% savings for the first 246 reservations in July and has seen an overwhelming response. How are you going to use the Facebook page to engage with your audience? Trump Hotel Collection’s Facebook page is meant to bring to life the elements that differentiate our brand that we hope will drive trial and ultimately loyalty. We launched with an exclusive recipe from Jean Georges at Trump International Hotel Tower New York, a sneak peek of Trump Ocean Club International Hotel Tower Panama which will open early next year, and beauty/wellness tips from The Spa at Trump. In our first week of launching the page, we were connected with over 1,000 people. What impact do you think social media has on your hotel experience so far? What can we expect in the future? We are always listening to feedback from our guests whether it’s a Tweet, a wall post or an online review and are sure to respond accordingly. One of the things that we’ve noticed is our guests are starting to “check in” to our hotels, restaurants and lounges on social media sites. How important is Ivankas personal brand in building the Trump Hotel social media presence? Having Ivanka, who has the most Twitter followers of any luxury brand, as a spokesperson has been an incredible asset for us. She was very instrumental in planning and executing Trump Hotel Collection’s entry into social networking and acts as the face of the brand. Do you think its easier to market a well-known brand using social media? It is easier for us to standout from all of the “clutter” on Twitter and Facebook with the Trump name. Being a nimble, entrepreneurial hotel brand, we are constantly challenging ourselves to try things that haven’t been done before, including special contests and giveaways that other brands don’t have the access to. The celebrity status of the Trump family provides countless opportunities to create additional interest and excitement around any announcement or promotion. All of which becomes a point of differentiation for our brand. Jim Petrus is chief operating officer for Trump International Hotels Management LLC, the operating arm of Trump ® Hotel Collection. His appointment in 2006 propels an already illustrious career that has included more than 30 years of management-level hospitality industry experience. In his current role, he is responsible for oversight of the development and operation of the new, compelling luxury hotel brand for the 21st century. Prior to joining the Trump Organization, Petrus held senior level positions with Starwood Hotels and Resorts in both operations and brand operations as senior vice president of operations. Petrus’ association with Starwood began in 1998, when the company acquired Westin Hotels and Resorts, where Petrus was serving as area managing director covering Southern California since joining Westin in 1993. Earlier in his career, Petrus distinguished himself with a series of general manager positions within Hyatt Hotels and Resorts.

How to Make a Great Resume

How to Make a Great ResumeWriting techniques resume doesn't have to be hard. There are some important points that must be taken into consideration before you go on and create your resume. There is a wide range of websites that can help you come up with the best resume possible.Resume for the small business person should be able to not only give you a lot of information but also give you a leg up for future prospects. With the increase in Internet there are so many ways to reach your target audience and keep them interested.One great resume tip for a small business person would be to look at the people who have recently been promoted from within. There are so many examples of small business leaders that are successful and have a good story to tell. The trick is to find something that you are passionate about and write about it.To start off writing your resume in writing techniques means you need to go over your existing work and gather all of the information that you have in one place . This will save you a lot of time when it comes to getting all of the information together. After you have all of the information gathered you can get started to make a resume that you are proud of.Start off by making sure that you have the most recent contract and the most recent position you held. It's easier to create a resume that covers the past three years but going back as far as you can will give you more credibility with the people who read it. You should also include your last two paychecks and any other pertinent information you may need to. Having this information at hand will be a big help to when creating the rest of the document.For a specific job you should be careful to look at the requirements for the job. If they don't allow a lot of different fonts then your resume will not look professional. The font should be the size that is needed by the company that you are applying for.Another good way to start is to know what keywords to use. The keywords should be used i n the title of the document as well as throughout the document. Keywords are words that are going to be related to the position that you are applying for. If you have a keyword that is related to the position then this will show that you are familiar with the position and this will help your chances of getting hired.When writing techniques resume in writing techniques you can be as creative as you want. Just remember that if you want to make a great resume that shows potential employers how knowledgeable you are they should be able to see your work ethic and other skills.

Holding Onto The Tech You Love In A Growing Business

Holding Onto The Tech You Love In A Growing Business If you started your business more than a decade ago, it’s very likely that the tools you are using to do your work have changed over the years. Things will have gotten faster, services will have risen and fallen, and you may have been left behind in the process. Of course, though, just because people around you are changing, it doesn’t mean that you should have to follow suit. To help you out with this, this post will be exploring some of the best ways to breath new life into old technology in your business. Computers: Unfortunately, for this first area, computers are impossible to avoid upgrading if you want to keep things running smoothly. Leases can make this cheaper, and a lot of people will find it easy to handle once they have the right support. But, even if you have people to help, it will be impossible to avoid upgrading your operating system eventually. Even leaps between options like Windows 7 and Windows 10 can be very challenging to deal with, as the UI changes loads each time. To help with this, there are loads of software tools on the web which can be used to make newer operating systems look like their predecessors. This enables you to retain the usability you used to enjoy, while also gaining the benefits of a newer piece of software. Communications: The way that businesses talk to each other has changed loads over the last few years. Instead of using options like SMS, a lot of people will use a combination of email, instant messenger, and social media to talk to one another. With a service like Textbetter, you can move all of this to your regular landline phone. By setting text reminders for things like emails and messages, followed by routing the texts to the main phone, you will enable yourself to avoid missing a communication ever again. Of course, though, it will be worth doing some research to find the services with the best offerings. Advertising: This area is a little different to the others. Instead of being something which has changed in itself, this field had evolved to be handled in a DIY fashion, rather than adapting to include loads of new methods. Companies are able to spread their name using social media at absolutely no cost. Of course, this will be challenging if you don’t know how to use software like this, and most people will want to avoid as much of the work as possible. To solve this issue, you can still pay other people to do this work for you. While this is similar to stepping backwards, it will make all of the work much easier for you. Hopefully, this post will inspire you to start working harder on the time you put into the technology in your business. While you should never have to change the way you work to meet the times, you may have to put some provisions in place to make an approach like this work. Of course, though, you could also consider diversifying your own range of tools.

Are Professional Résumé Writers Worth the Expense - Pathfinder Careers

Are Professional Résumé Writers Worth the Expense - Pathfinder Careers Are Professional Résumé Writers Worth the Expense? This is an oft-asked question in many online forums, and as a professional résumé writer, I thought I would weigh in as objectively as possible on such a hot topic. (And hopefully avoid being ‘salesy’ at the same time!) In my opinion, the main reason to hire a résumé writer is to ask for help in writing this career document. Plain and simple. There’s a myriad of reasons as to why someone would want to hire a résumé writer, including the candidate having: · Trouble getting the proper voice and ‘résumé lingo’ down · Difficulty trying to figure out which accomplishments to highlight and how · Formatting issues- not knowing how to strategically use white space and design elements to create a résumé that ‘pops’ · Limited time to spend on the document (or no desire to do it themselves) · A need for a third party to objectively plow through the job seeker’s background and clarify/define top value and accomplishments · Little idea on how to build an effective marketing strategy to position themselves competitively · Fear or insecurity in writing the résumé themselves, including lack of understanding about the strategy behind the document · Poor writing skills/abilities Before anyone decides to hire a professional résumé writer, it is important to define the career direction that is being pursued, in order to be able to articulate it clearly on paper. Many times, people come to me expecting a career coaching session as part of this process. I am not a career coach (although many résumé writers are also career coaches); my job is to put the career direction down on paper and build the compelling fact-based case on why someone would want to hire you based on that direction. In short, I am a marketing strategist for a person’s career background. It’s my job to delve in, find the nuggets and bring them to the forefront to make the candidate shine. That’s where the real value comes from when hiring a writer â€" we are taught, as a society, not to brag or crow about our accomplishments, but the résumé is designed to do exactly that. A writer’s job is to couch it in terms that show your value to prospective employer, and there is a definite art to doing this. However, some of the complaints I’ve seen online include concerns about how productive a professionally written résumé actually is for generating interviews. That, to be fair, is a good point. I’m the first one to point out that there are a lot of opportunistic ‘résumé writers’ out there (you see them on Craigslist with offers to write a résumé for $35) who really don’t do a good job; they do a tremendous disservice to the hard-core nitpicking perfectionist professional writers that have worked hard to build their clientele and business profile. I know; I have had to fix these ‘fly-by-nighter’ mistakes before, and really empathize with those clients who thought they were getting a such great deal with their limited funds. My suggestion: check out the writer and make sure that they have taken the step to make YOU feel comfortable about their level of professionalism. It’s about you, remember? Did the writer join a professional résumé writing organization, and are they involved in their community? Those are telling signs as to whether this is someone you want to do business with, and also what you might expect if you book their services. But the flip side to the ‘how productive is a professionally written résumé’ equation is also this: Once a new résumé leaves the writer’s hands â€" how much does the candidate change it afterwards? Are they making mistakes in those changes, or not following the document theme or strategy? Is the job seeker sending the document to the right people or to the right jobs? Those are all things that are out of the writer’s control, and the precise reason why I can’t, in good faith, provide a ‘guarantee’ for interviews… I have no idea where the résumé is being sent. It could be that I wrote a résumé positioning a rocket scientist with a specific skill set in that field, when, in fact, the job seeker has gotten desperate and is now sending it to retail clerk job openings. There has to be a culture shift in the résumé to accurately reflect the relevant skills, abilities, experience and keywords to match different types of jobs being pursued. If that doesn’t happen, it’s certain death for that particular résumé’s viability with employers. When it boils down to it, hiring a professional résumé writer really divides people into two groups. Some people see it as a ‘cost’ (or expense) versus those who see it as an investment. The cost people see it as not as much as what is being given to them, but instead, what is being taken from them money. They already don’t see the value of having someone else help them. Conversely, the investment perspective creates a means to an end. One résumé writer recently gave a perfect example illustrating this: A) Invest $200 with a professional writer and get hired in two months â€"OR- B) Write your own, get hired in six months and spend $5,000 of your savings in the process. I take this investment perspective approach with potential customers- it’s your choice: either you make the investment in yourself or you do it on your own. Either way, I advocate that a résumé takes much more than a few minutes of typing in additional details to update it. This document has to be a well-thought out and deeply strategized marketing piece that tells a prospective employer your story and provides a compelling reason to hire you. Résumé writers do this day in and day out, and have a solid handle on how to approach building this document’s strategy and incorporate the appropriate lingo and positioning. This process is never a one-way street. Résumé writers absolutely rely on their clients to provide important feedback to help shape the direction and add to the value of the résumé. It’s a partnership… and the ‘cost’ folks don’t understand this aspect either. Truth be told: No matter how you update or create a résumé (either on your own or by hiring someone), it is important (actually paramount) that at the end of the process, you feel empowered yourself to take this document and modify it as needed. Your résumé has to be comfortable under your own skin and be an accurate mirror of who you are and what you can do. This alone can build confidence in your value with your current company, or to a prospective employer. Therein is the value of having a competitive document. If you feel that you can do this on your own or use one of the many free resources out there to help you take this step- that’s great. But there’s a whole field of résumé writers out there who also want to help, and can also infuse you with a deeper understanding of the strategy behind it to make you stand out as the great candidate that you are!

Coaching for Haiti

Coaching for Haiti Give Me a Hand by Blue Bicicletta Last month, I got a tweet from Danielle LaPorte alerting me to the Help Haiti Blog Challenge, its been stuck in my mind ever since. Ive been running it over in my head, trying to figure out how I want to contribute. Im supposed to add a badge complete this sentence: I will donate ________ dollars to _________ on behalf of the next person who buys _________from me. But I dont wanna. I wanna involve more people than just The Next Person. I wanna give more of myself the things I can contribute. I wanna donate 5% of my coaching income for February to Haiti. Will you help me make sure its a lot? Click on over to my Services page to find out about my private sessions, over to Events to explore the group sessions I got goin on, know that your hard-earned money will be hard at work for those in need.

Freelance Writing in Resume

Freelance Writing in ResumeThere are a lot of ways to talk about freelance writing in resume, and that is why you will learn how to start by simply asking yourself what type of professional will you be applying for. Your first piece of information is what your background is. You will only be written back for the freelance writing experience you already have, if it is genuine.The more information you have, the better, so you should probably give yourself enough free time to write your resume. The only way to know if you are suitable is by interviewing potential employers. There are a lot of problems that happen during interviews, so start early. You can't let yourself be rushed when writing your resume.You can always rely on a resume writer, but there are also people that are ready to offer their services for freelance work. Look into who they are in terms of experience and integrity. Ask around if they are trustworthy and if they do well, they should be one of the candidates you can be very sure of applying for a job.Freelance writing in resume is ideal because you can write your resume about your previous experience or that of your past clients. Keep in mind that the type of freelance writing you are going to apply for can be based on the lifestyle of your past clients. If you write about those that live a low-key life, you can still get noticed and become known to prospective employers. However, it would be most ideal if you could write about clients that are connected to the same niche but are also living a more wealthy lifestyle. The more of an extensive clients' resume you are able to show, the better.When you are writing your resume, keep in mind that you should be hiring a right kind of editor and proof reader, otherwise you will have a hard time getting the job done. It is an established fact that writing resumes is not that easy, but you can still be sure that you are writing a document that will be accepted by employers. That is why it is crucial that you have a person that you can call on for getting help with your resume. That will prevent you from stressing out too much about your work and about your case.Freelance writing in resume is going to have a very specific format, but your job is to get it to the point in the most professional manner possible. You will need to make a list of your credentials in order to be considered a credible writer. A professional resume is the only way you are going to get the employment you want.The final benefit of writing your resume is that it will make your resume stand out, and it will be easier for you to get noticed. Don't be surprised if you are called for an interview because of your freelance writing in resume. It is going to be an invaluable tool to your marketing efforts.

The One Thing to Do for Writing Resume Nursing

The One Thing to Do for Writing Resume Nursing Nursing is somewhat of a special field, as securing that job will be dependent on your soft abilities and personality as well as your experience. Time management skills are essential for all sorts of health staff, but particularly for nurses. There are various types of health nurse and you'll have to demonstrate your abilities and knowledge fit the bill. As a professional nurse, you ought to know how to portray and write everything you've done for him properly. Detail Your Nursing Experience Hiring managers wish to know the reach of your experience in order that they can see if you're a great match for the work opening. Even though the nursing field demands specific technical abilities, employers start looking for different abilities, called soft skills-the type of skills that make you an excellent employee. Furthermore, your nursing resume will want to be specifically tailored to the work advertisement. If you're looking for a mundane and cookie-cutter nursing resume, sure, you can discover lower-priced services. The Honest to Goodness Truth on Writing Resume Nursing Your paper on nursing ought to be readable and understandable regardless of health terminology. Don't let a small nursing essay of a couple pages cause you difficulties no under a huge thesis or dissertation. Nursing is among the super prestigious and most sought-after professions in the usa. The more specifically you are able to relate your experience to the essentials of the open position, the better your odds of scoring an interview. To compose the CV for nurse isn't a bit of cake and the job itself. You will get a professionally written CV that may enhance your career chances. Your CV has to be catching and personalized. Writing Resume Nursing - Is it a Scam? Writing is critical in nursing and it reflects the activity of health workers in the health care field. It is crucial in the nursing. Sometimes you might require a s upport of experienced writers in order to satisfy the assignment your nursing program is dependent on. You may buy any sort of nursing essay writing from us. Writing a resume for nursing student is a hard undertaking. A specialist nurse need to know how to express thoughts about her or his observations through professional writing. Writing Resume Nursing: the Ultimate Convenience! Nursing is a distinctive field wherever your professional and individual skills can save somebody's life. Students of various specializations all around the world are often required to compose an essay. Regardless, you still need to add your clinical experience to demonstrate some of the particular areas you have worked in. If so, if your prior work experience is wholly unrelated to nursing, you may use a functional resume format.